Context
When Essense approached me, the product had been built purely by developers, with no visual identity or brand foundation in place. The challenge was to create a complete branding system from scratch — defining the core values, visual language, and guidelines that would make the brand consistent, recognizable, and easy to understand.
My role was not only to establish the design direction but also to ensure that the identity could scale across all touchpoints, supporting both the product team and the company’s long-term vision.
