Essense Identity

Overview

The goal was to design a clean and intelligent identity that reflects the product’s analytical nature and human-centered approach.I built a visual system around clarity, rhythm, and transparency, using modular geometry and soft gradients to balance data and emotion.The design aimed to make the product feel trustworthy, precise, and accessible to both startups and enterprise clients.

Scope

– Logo and symbol design
– Color and typography system
– Visual and motion language
– Brand presentation and guidelines

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Context

When I joined, Essense was still an early prototype — powerful in technology, but visually undefined.My role was to translate complex analytics into a simple, emotional brand that connects data insights with human understanding.The result is a coherent brand system that feels bright, thoughtful, and scalable, forming the foundation for both marketing and product design.